01 Brand Introduction
Objective
Problem Solving
Problem
Marketing positioning currently for captive audience, but not attractive for growth or sustainability.
Solution
Strategically brand as the authentic Italian pizza, reminiscent of your childhood. Evoke retro roller rinks, arcades, the mall – but modernize and elevate for a next generation audience.
User Profile
Brand Concept
- Clean, retro, and cool with a touch of high end.
- Evocative of an 80s/90s Roller Rink, but with a modern spin.
- Neon elements with clean deep navy and purple.
- “Neighborhood Secret” that isn’t so secret anymore.
- Your next-door pizza joint goes city chic.
Brand Language
Authentic
Retro
Nostalgic
Playful
Vibrant
Childhood
Welcoming
Cozy
Community-focused
Legacy
Happiness
Inviting
Timeless
Fresh
Bold
Contemporary
Dynamic
Memorable
Homely
02 Logo & Icon Creation
The Logo
Responsive Logo
Full Logo
Alternate Logo
